MARKETING & AUDIENCE ENGAGEMENT
Only when we are able to connect with our audience personally and ensure that we are producing content directed towards their passions can we hope to succeed as journalists for our community, which is why this year we have placed a greater emphasis on keeping our target demographic (as depicted by statistics) invested and interested in everything we produce.
Class Presentations
Generating more interest
The biggest obstacle that I've noticed when it comes to drawing in more readers is that they simply aren't aware of The Muse as a news outlet and school resource, so have begun presenting some of my personal favorite pieces to classes to demonstrate the quality and intrigue of the publication overall. After each of these little presentations, I've had people ask me how to become more involved and stay up to date on all of our work, contributing to our growing platform around campus.
Establishing connections in and around our community has proven to be critical to our success and reach, so what originated as part of an assignment has evolved into me constantly contacting various businesses and notable figures who would be able to introduce their audience to our publication and vice versa. This mutually beneficial arrangement has helped us to develop our community involvement through companies as well as other majors and departments in school who refer to the stories we publish about them as a way to promote their own events and sector, from theatre to language arts.
Business Connections
Augmenting community involvement
Improving Engagement
Focusing on our community
Finally being able to host live, in-person events is certainly not something I am taking for granted this year, so I always strive to maximize our time and reach at events such as our distribution parties and following up with these connections online in stories and posts that our growing audience has a particularly invested interest in.